The General Data Protection Regulation seeks to create a consistent framework across the EU for data protection.
Why was the GDPR adopted?
Recital 1 of the GDPR:
The protection of natural persons in relation to the processing of personal data is a fundamental right. Article 8(1) of the Charter of Fundamental Rights of the European Union (the ‘Charter’) and Article 16(1) of the Treaty on the Functioning of the European Union (TFEU) provide that everyone has the right to the protection of personal data concerning him or her.
eTrigue GDPR compliance
eTrigue is committed to the GDPR so that our clients can use DemandCenter marketing automation with GDPR compliance in mind.
At eTrigue, we take data privacy seriously and meet or exceed data privacy regulations, and support organizations using DemandCenter while meeting data privacy obligations across the globe.
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